When we left 3M Window Film nearly 10 years ago our goal was to compete head to head with our 3M window film competition.
Certainly we were motivated after spending a few years with that company (33 years!)
The critical advantage we have is knowing the 3M Window Film limitations and recognizing which window film solutions offered superior value for our clients.
That of course isn’t enough.
You’ve heard of 3M.
You have to acknowledge their brand power and the halo effect of good will based on the thousands of products they make and their “image” of innovation.
Heck I was once a 3M guy and to paraphrase Tommy Lasorda; “I had 3M Red flowing through my veins.”
Of course that has absolutely nothing to do with whether their window film solutions can match competition.
It’s their perception of performance that was the chief sales obstacle to overcome.
Winning on the glass is actually the easiest mission to accomplish.
We win when our clients can see the clarity of our films.
Yes-it is that OBVIOUS!
So the challenge has been to slap consumers on the side of their heads (figuratively speaking, of course) with FACTS.
Facts like the NFRC Ratings that quantify window film performance on various window systems
Facts like solar heat gain rejection for their prestige films that dispel any baloney claims about 97% heat rejection.
Facts like independent and objective testing for fragment retention,
Facts that dispel the notion that their film has any advantage in hard coat.
Facts like they don’t actually make “their” ceramic film so they can hardly brag with a straight face about how clear “their film” looks implying it’s a result of their innovation.
Facts like all films and glass itself will perform better when the heat source (Sun) is at an angle to the glass.
Will facts win the day?
Does a side by side comparisons of superior Vista and Huper Optik optical clarity win the day?
3M film top left panel-Huper Optik on the rest.
Yes. you can see the difference and no,we didn’t Photoshop this!
Only if, and when, we have the opportunity to educate our potential client.
Go to the Home Depot store.
Watch their gimmick demo using a heat lamp and btu meter and get their astonishing quote.
And this is extremely important. . .
You’ll be happy that you did!