Check this out!

Look I love to compete and frankly in these tough economic times any edge a competitor can get is usually par for the course.

If you are a true believer in brand and have absolutely no clue how window films actually work in blocking solar heat gain this video would appear to be quite impressive- - doesn't it?

After all this is a 3M demo of their prestige film. It certainly appears that this film is blocking an enormous amount of BTU's!

The person doing the demo is low key in his approach matter of factly stating the wonderful properties of this film.  This misleading demo is being performed in homes across the USA and in Home Depot stores.  We will certainly see this same illusion demo performed at this weekend's home show!




So why would I take exception to this seemingly straight forward demonstration:

• That BTU Meter is not reading the entire solar spectrum but rather a very narrow wavelength between 900-1000 NM
• The 3M films coincidentally works their best between this very narrow wavelength.
• The IR Lamp is shooting IR heat at- -YOU GUESSED IT- that very same extremely narrow wavelength

So let's get this straight.

If you didn't know any better you might actually think having this film installed on your glass would drop that heat coming through the glass to an incredibly low amount. .right??

But in fact their film blocks 63% of the entire solar spectrum (heat gain) 

It lets in roughly 40% of the visible light (which equates to nearly half of the heat gain coming though that window.  More accurately blocking 60% of 50%!)

On the entire IR wavelength the film is doing a fine job without any need for illusion tricks.

The NFRC rating of the film is easily identified for various window glass systems:

             

              It sure looks like all that heat is being rejected doesn't it?

Did the demonstrator happen to mention any of these facts??

TSER Marketing

TSER On Angle

Tech Update

Couple this trick illusion with more misleading nonsense about working better at angles and you might find yourself like that little boy buying those magic beans. .

Facts?

Call Advanced Film Solutions
Toll Free 877-575-3456

NFRC In Plain English

Window Tinting Shopping

2010 Window Film USA Tax Incentive Updated

The Difference-New Reality & Window Film USA

Clear Window Tinting For Tampa-Orlando- Sarasota's Best Views!

This is the season for window tinting comparison shopping at local Home Shows like the Orlando Central Florida Home Show and Tampa Home Shows.

This is a perfect opportunity to compare the various window film installation companies and the solutions that they offer.

As the leading residential window film company in Central Florida we love to assist our clients in making the smart choice in their window film selections.

The first step is our experience in window film technology and the specific film characteristics of the different brands.

There are distinct differences between the leading film manufacturers and anyone that tries to tell you window films are all the same needs a quick head exam!

We are unique in offering more choices in films than any other company in Florida.

This is a direct result of our past where we were naturally loyal to only one company (3M Window Film) having spent 33 years employed with that company.

Three years ago we exited 3M and for the first time we had the opportunity to offer choices, documented performance and an array of films that met and exceeded our customer's requirements.

Certainly we understand and appreciate the brand power of 3M Window Film.  That's a given.

As an independent small business we never take a back seat in direct comparisons in the following critical respects:

• Our Films are NFRC Certified. This is crucial in direct performance comparisons and obviates the illusion of performance in misleading IR lamp demos using narrow wavelength meters that give the illusion of performance.
  
  
  
  
• Our films are all available in wider widths and our patented ceramic films out-perform the 3M re-boxed ceramic films.
  
  
• Our VISTA Films come in more styles, light transmissions and reflective and non reflective choices than any window film company in the world.
  
  
• Our warranty is automatically transferable.
  
  
• Our 8 ML shatter films are the choice of the Pentagon, Citibank and the US Capitol Building.
  
  
• Our 8 ML Films have met and exceeded ASTM 1886 C the 4.5 Lb Missile test (storefront debris and cycling) 3M's thinner solar security films can not match that level of safety.
  
• Our optical clarity is unmatched and that's really the obvious difference between films. Check it out on your glass before you make a blurry 3M choice.

Fact over fiction.

     That's 3M film on the t6op left panel and Huper Optik on the rest! See the difference?

Reality over perception. .

Visit our booth!

Advanced Film Solutions
Toll Free 877-575-3456

Call for a free estimate

CP Films and AAA Members Only Tint Club!

The two best names on the road today; CP Films and AAA are offering a "Show Your Card And Save" window film promotion of 15% discount for the installation of FormulaOne Tinting or our economy focused LLumar Films!

Now is absolutely the best time for glare control and energy savings FormulaOne Performance Automotive Window Films and Tampa's AAA members can experience the very best car films in the world at FormulaOne Tampa Bay!

Advanced Film Solutions is Tampa's premier FormulaOne Car Tinting Shop. 

1. Comfort and glare rejection
2. UV Eliminated by 99.9%
   
   
   
   
3. Protect interiors
4. Privacy
5. Safety-Side Impact Collisions
   
6. Lower AC costs

We offer the Pinnacle Ceramic Films and a full line of Comfort, Classic and for our economy minded where performance isn't quite as important . . we offer the LLumar Films!

Press Release

ADVANCED FILM SOLUTIONS
Toll Free 877-575-3456
All Major Credit Cards Accepted
Lifetime Warranty- No Fault and Automatically Transferable
Map

Tampa AAA Show Your Card & Save Window Tinting Discounts

Tampa's Best Match For SUV Window Tinting FormulaOne And AAA

Are You Driving In A Fish Bowl? Tampa's Car Tinting Experts

Tampa-Clearwater-New Port Richey Car & Home Tinting Coupons

Car Tinting Tampa's Best Choice Advanced Film Solutions

Advanced Film Solutions has  a different strategy to solve the problems associated with clear glass throughout central and west Florida.



Straight talk and a no nonsense approach based on our decades of experience.  You won't feel like you were rung up at a depot!

How will window film protect their valuable furnishings from fading?

In one case our competitor boasted that their "unique" nano film, while "clear", rejects "97% of the sun's energy."

As Ronald Reagan once said, "There you go again!"

• We won't mislead or exaggerate!
• We have both non-reflective and low reflective films.
• We have films that won't interfere with cell phones and none of the film we install corrode!!
• Wider width films
• Transferable lifetime warranties
  

Ultimately it's a  balance between your individual requirements and your aesthetic preferences.

Advanced Film Solutions has the "Best of Breed" choices for consumers so they can make the right selection for their unique circumstances.


Meets the TECO or Progress Energy rebate requirements!


The Advanced Film Difference!

Knowledge, experience and a unique passion for excellence!

We'll offer the finest and broadest selection of choices. 



Our Vista Films , Lumenesse and Huper Optik Ceramic Films provide outstanding performance a ROI during these tougher economic times and of course a lifetime warranty.

Call Advanced Film Solutions
877-575-3456 (FILM)  Toll Free

In this article the Seattle Sheriff's Department published home safety solution tips recommending the use of shatter resistant window film.

Tampa has our own crime problems (Crime Stoppers)
Security Checklist!

Hurricane Window Protection Tampa Bay

Let's face it with this economy crime is on the increase!

Crime Tracker Website!

These VISTA Window Films delay, deter and deny entry. .while providing:

• Glare reduction
• UV Protection- Skin Protection
  
• Reduced fading of interior furnishings
• Hurricane Mitigation
• Payback on lower energy bills
  
• Cooler home
  
• Privacy- etc.

Advanced - Reasons for VISTA

Call Advanced Film Solutions

877-575-3456

2010 Coupon

Imagine if you will. . .

   

For about the 1,000th time Advanced Film Solutions has had to defend VISTA Window Film from a smear by our local 3M Window Film competition that only their film can stand up to Windex?

Of course this is baloney. 

Factually of course, there is no advantage comparing any 3M Window Film; Prestige or otherwise to any of the CP Films suite of window films including LLumar or Vista Films.

Imagine if you will...

A consumer making a buying decision believing their lie that investing in VISTA Films or Huper Optik means they can't clean their window?

Our competitor also advised the client that VISTA Film (all Vista Films) interfere with cell phone signals and have an enamel appearance.

Now this is a new one for me . .ENAMEL??

That amazingly their 3M Prestige Film blocks 97% of the Sun's heat and works better at angles?

And all of that with a straight face?

Here's the facts:

• 3M has no advantage on their hard coat as compared to CP Films or for that matter Huper Optik, Madico, Solar Gard, etc.
  
  
• Therefore Windex would not create any issues on our film any more or less than their film.
  
  
• Prestige Films have a well known thin or non-existent hard coat on Prestige. If I were the 3M dealer I would avoid promoting the use of Windex with ammonia on that specific series of  film.
  
                             
  
  
• 3M prestige film has no advantage over any other film at an angle; that is a foolish bit of nonsense since glass works better at an angle along with every other solar window film in the world!
  
  

Let's deal with NFRC facts!

Credibility - Experience- BBB Rated A

Advanced Film Solutions
877-575-3456

By now you've read or watched (does anyone read newspapers anymore?) the news stories about some Swedish Think Tank that published a report that the stress of moving our clocks forward one hour increases the risk of heart attack during the first week after the change!

            

Now perhaps this is only a statistical spike for people who have to change the time on really BIG CLOCKS??

See. . .

These time changes can kill you!

Daylight savings time does remind us that the summer months of high heat are almost here.  The rising cost of electricity combined with the harsh economy has many Floridians looking for ways to reduce costs.

Window Film rebates from our local power companies (Progress Energy!) pay you to make a window film change!  You are also entitled to energy tax incentives from the FEDS!

Call Advanced Film Solutions
Toll Free: 877-575-3456

Scientific reasons for Earth's seasons

A history of Daylight Saving Time

National Institute of Standards & Technology

adapt quickly to an explosive and dynamic new market for sustainability solutions"

How's that for gibberish?

Just read the pablum being spooned out by these CEO's as they justify their Q1 results and failures to meet their profitability and sales targets. These are the same geniuses who shipped American jobs overseas to China and India without a second thought.  The same folks who told you that the economy was in strong shape. .

Look fella's that baloney didn't work before, and it sure won't work now.

"You can put lipstick on a pig; but it's still a pig!"

So. .

While my competition throughout the USA hypes one brand of film, with one logo. While they distract you with gibberish about renewable energy and what they did back in 1803..

What was hot in the 1960's


May not be that hot today!

We have taken a customer targeted approach for the new economy and this changed world that we live in.

• People want to solve real problems and save real money.
• They want true choices between film brands and aesthetics.
• They want real manufacturers who make NFRC Certified Window Films that qualify for Tax Incentives and window film rebates!
• They want that "good-better-best" set of alternatives!
• They want straight talk.
• They need objective comparisons between solutions.
• They want realistic investment cost comparisons.
  

Florida chooses Advanced Film Solutions and the USA selects Windowfilmusa.com

Call today toll free: 877-575-3456

The competitive landscape is constantly changing and today's consumer has to be better educated in making a smart choice for their window film installation.

We have seen a growing number of home installation quotations asking us to offer comparisons against the 3M Prestige Window Films and the 3M Ultra Safety and Security Films throughout Florida (in particular Orlando, Lakeland, Tampa, Clearwater, New Port Richey and Sarasota and Bradenton)

This is great for the industry because window film awareness levels remain low.

As an expert in window film installations and the numerous choices available to consumers Advanced Film Solutions is perfectly positioned to offer window film solutions that out-perform the 3M- Home Depot film  and more importantly offer a better return on your investment.

Clearly the bar is raised high. 

Consumers may simply sign up for a Home Depot-3M installation no matter the cost based upon their "familiarity" with the 3M Brand or a preference for doing business with a large chain store like Depot.

We grant that you should be more familiar with these name brands but if consumers have learned anything in the last decade it's the fact that there are a vast array of choices available to you that will exceed the well known brand's performance and price points.

Advanced Film Solutions and our sister company Window Film USA have developed a compete portfolio of the leading window films in the industry. Consumers may not realize this fact but brands like VISTA Films, LLumar, Solar Gard, Armorcoat, Madico and Sunscape Select, Huper Optik and Johnson Films comprise more than 90% of the residential and commercial window film sales in the USA.

In the area of automotive film sales that number is even greater; approaching 96% of the US market share.

There is a reason for this and the key factor is performance of the window film solution coupled with the price points.

You might be skeptical about these facts but we wouldn't expect you to rely simply upon our recommendation no matter how experienced we might be in window films or the fact that I spent 33 years with 3M and was the former National Sales Manager of 3M Window Film (but that doesn't hurt my position- -does it?)

No.

We only ask that consumers take the opportunity to compare our selections to the quotes you may have received from Home Depot and their 3M representatives either at the store or after their walk through in your home.

Compare their NFRC ratings to our ratings.

Compare the interior and exterior reflectivity of the films and the rebate requirements that will qualify you for immediate rebates.

Compare our superior optical clarity ON THE GLASS!

Compare our documented wind storm testing that confirms the superiority of our thicker solar security window films compared to their thinner security films.

• Compare our transferable lifetime warranty to their original owner policy.
• Compare our choices in light transmissions, reflectivity, hue and strength.
• Compare the NFRC documented credentials of our films

Finally; compare our cost versus benefit. That all important bottom line!

Here's our challenge to you:

Have them do their estimate and then call Advanced Film Solutions or Window Film USA Toll Free at 877-575-3456

You'll be very happy that you did!