Brand Beware 'ness Versus Brand Awareness Tampa-Orlando-Sarasota Window Tinting
There is nothing more ironic or perhaps one might say "karmic" than my company representing VISTA Films, FormulaOne Performance Films, Lumenesse Films Armorcoat, Madico and Huper Optik Ceramic Films.
Honestly, after 33 years spent at 3M, who'd have thunk it?
The halo effect from Scotch Tape, and Post-It Notes are well known and 3M dealers are wise to promote that positive brand identity.
But. .does their window film equal that brand proposition?
Consumers are following the decision-making trend that has been well documented for the last several years.
They select performance over brand recognition when given the choice of an equal product at a better price!
"A study by retail-industry tracking firm NPD Group found that nearly half of those who described themselves as highly loyal to a brand were no longer loyal a year later. Even seemingly strong names rarely translate into much power at the cash register. Another remarkable study found that just 4 percent of consumers would be willing to stick with a brand if its competitors offered better value for the same price."
We are not offering equal performing solutions at a lower price! We offer superior performing solutions and as for the price; let's have at it!
The opportunity throughout Florida and the USA is terrific. We can't lose when we match our solutions against theirs.
See for yourself.
Call that local 3M dealer or their Home Depot Window Film depot agents; then call:
Advanced Film Solutions
Advanced Film Solutions
2010 Coupon
Toll Free at 877-575-3456
You'll discover why we have earned over 3000 home and commercial building installations in Florida since we launched the company in May 2007.
The halo effect from Scotch Tape, and Post-It Notes are well known and 3M dealers are wise to promote that positive brand identity.
But. .does their window film equal that brand proposition?
Consumers are following the decision-making trend that has been well documented for the last several years.
They select performance over brand recognition when given the choice of an equal product at a better price!
"A study by retail-industry tracking firm NPD Group found that nearly half of those who described themselves as highly loyal to a brand were no longer loyal a year later. Even seemingly strong names rarely translate into much power at the cash register. Another remarkable study found that just 4 percent of consumers would be willing to stick with a brand if its competitors offered better value for the same price."
We are not offering equal performing solutions at a lower price! We offer superior performing solutions and as for the price; let's have at it!
The opportunity throughout Florida and the USA is terrific. We can't lose when we match our solutions against theirs.
See for yourself.
Call that local 3M dealer or their Home Depot Window Film depot agents; then call:
Advanced Film Solutions
Advanced Film Solutions
2010 Coupon
Toll Free at 877-575-3456
You'll discover why we have earned over 3000 home and commercial building installations in Florida since we launched the company in May 2007.
Posted by Mike Feldman at 4/5/2010 5:20 AM 
Categories: Ceramic Film Versus Prestige, Car Tinting Tampa-St. Pete-Clearwater-Pasco, Orlando window film window tinting, Vista, Huper Optik, Lumenesse
Tags: performance over hype in window film
Categories: Ceramic Film Versus Prestige, Car Tinting Tampa-St. Pete-Clearwater-Pasco, Orlando window film window tinting, Vista, Huper Optik, Lumenesse
Tags: performance over hype in window film
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